Like the title of a song or book, a movie poster is designed to both highlight the main theme/aura of the art form that it represents, and to help reel us into the magic of it overall. If done extremely well, the movie poster, album cover, or book title will have landed a place in history, acquiring legend status, like the following:
“Dear White People’s” new, official movie poster is already legendary, in its swift execution of style and the ideas and themes of the movie encapsulated in just one image that most, if not all, Black American people can relate to:
October 17th, yall. October 17th.